If you are a parent, you’re most likely familiar with Roblox. This global phenomenon launched way back in 2006 and is still one of the most popular video games in the world, especially among children.
So, what’s the big deal? That’s what we’re here to answer today. Read on to find out more about Roblox, its popularity, and exactly how much money this game’s earning through some startling Roblox statistics.
- Roblox earned $1.9 billion in a single year.
- Fifty-two million people play Roblox every day.
- Roblox creators earned $500 million in 2021 alone.
- Roblox’s age statistics show its population is growing up, with 53.6% of players over 13 years old.
- Roblox is valued at $45 billion, more than most gaming and movie studios.
- Roblox has had 383 million mobile downloads so far.
Statistics on Roblox Revenue
Roblox is one of the longest-running and highest-grossing video games on the planet. In this section, we’ll look at the stats and facts about its earnings, how the game and the company behind it grow, as well as how valuable this intellectual property actually is.
1. Roblox earned $1.9b in 2021 alone.
Roblox is one of the biggest money-makers in the video gaming industry right now, and 2021 was a record-breaking year for it. In fact, Roblox’s annual revenue grew close to $2 billion that year.
2. Roblox had 108% year-on-year growth between 2020 and 2021.
It’s clear that the success of the game doubled during 2021. Roblox earned $924 million a year prior, while in 2019, Roblox earnings were at $435 million. That’s an impressive feat for a game that is, initially, free to download and play.
3. Roblox IPO is valued at $45 billion.
In early 2021, Roblox went public on Wall Street, and its shares were selling like hotcakes. A single share was worth $69.50, and the company’s value skyrocketed to a head-spinning $45 billion.
For comparison, Disney paid $4 billion to acquire Marvel, and Microsoft is reportedly set to pay $69 billion for Activision Blizzard and all of its properties. Roblox only has one product, the game itself. Oof, indeed.
4. In Q2 2021, Roblox generated $591 million in revenue through in-game Robux sales.
Roblox’s revenue continues to grow. Robux, the virtual currency used for buying pretty much anything in Roblox, is the main generator of the game’s incredible earnings.
The year 2022 started great for the platform and, if it continues on this fiscal trajectory, it’s estimated that the game could generate over $2 billion in revenue, breaking its previous record.
5. Roblox is earning 30% more in 2022 than it did in 2021.
Despite being a 16-year-old game, Roblox is still growing. In fact, the game is bigger than ever, thanks to its ever-growing mountain of player-made content. As the players create more content, they also create more opportunities for other players to spend their Robux and, thus, earn the platform even more money.
6. The average Roblox player spends $59.85 yearly on in-game purchases.
According to official Roblox statistics, a typical player spends nearly $60 a year on this game. This equals one AAA video game, at least according to their last-gen prices before the current console generation brought the trend of $70 games.
Of course, as it usually goes with free-to-play games, the majority of the player base doesn’t spend a dime on it. Or, if they spend money, it’s usually some pocket change.
7. Roblox earns $3 million a day on iOS alone.
Looking at the mobile gaming market data, it’s clear that Roblox is the highest earner in Apple’s App Store. No other iOS game can even come close to Roblox’s earnings, including hit titles like Candy Crush Saga, Pokémon GO, or PUBG.
Roblox Player Statistics
We’ve seen that Roblox is raking in huge amounts of money. That begs the question – how extensive is its reach, and who plays it? In this section, we’ll be going over the relevant numbers describing the Roblox player base.
8. Roblox has over 52 million daily active players.
As you can imagine, Roblox is massively popular. It’s a free-to-play game that’s also not very demanding hardware-wise, and available on PCs, mobile, and consoles. To put this in perspective – not even World of Warcraft, in its heyday, could bring in more than 46 million daily active players. In 2021, Roblox was the most popular PC game in the world based on the number of active users.
9. Roblox had 202 million monthly active players at its peak.
In April 2021, over 200 million people were actively playing Roblox every day. The only other game that could top this record was Among Us, which reportedly had a spike of 500 million active accounts in November 2020. Roblox’s monthly active users have been declining ever since, but they still float above 50 million.
10. Roblox players spent 11.3 billion hours in the game during Q2 2022.
Like its revenue, the level of engagement with the game continues to surprise. According to the recent report by its owners, Roblox players collectively spent 16% more time in the game than just one year before.
11. Roblox age statistics show its population is growing up, with 53.6% of players over 13 years old.
The Roblox demographic is a rather young one, probably one of the youngest gaming demographics around. However, although over 50% of users in 2020 were younger than 12, and 60% were younger than 16, the demographic has aged somewhat. At this point, 46.6% of users are under 13, while the remainder is older than that.
12. 72% of Roblox players access the game via mobile.
(Influencer Marketing Hub)
Roblox can be played on PC, Android, iOS, and Xbox, although only 3% of the user base plays via Microsoft’s console. PC users account for 25% of the whole player base, but mobile is king when it comes to Roblox.
Roblox Developer Statistics
The power of Roblox lies in its intricate systems that allow anyone to “make games within the game.” Using Roblox Studio, anyone can create new assets, tools, or whole games that only work within this virtual space.
Not only that, but the corporation also allows players to monetize their creations, although developers get paid in Robux.
13. Roblox developers earned $500 million in 2021.
Player-created content is the heart and soul of the engine that powers the game’s popularity. By sharing revenue with the creators, Roblox Corporation has paid them $500 million in Robux during 2021 alone. That’s a 52% year-on-year increase in developer revenue.
14. A developer needs 100,000 Robux to cash out.
Another interesting Roblox statistic pertains to the game’s exchange rate for cashing out Robux and turning them into dollars.
First of all, a developer needs to earn at least 100,000 Robux to even request a withdrawal. While that amount of game currency is equal to $1,000, that’s not really how much they’re getting. Instead, conversion rates and platform fees eat into the developers’ revenue, and the minimum cash out turns into $350.
15. Roblox has 7 million active developers
(US Securities and Exchange Commission)
Since everyone has access to the tools for creating Roblox games, the statistics on Roblox developers are quite impressive. That being said, the sheer number of people making and publishing stuff in this game has created a problem – there’s too much stuff to pick through.
A player looking to try a new game has to go over dozens of pages to find something worthwhile. The same goes for the developers. It’s not unusual for Roblox developers to pay for advertising just so anyone can even try their games, let alone spend Robux in them.
16. With 29.6 billion visits, Adopt Me! is the most popular Roblox place.
As for the most popular games on Roblox, the 2017 “adopt and raise” game Adopt Me! is the absolute champion. The game is attracting upwards of 600,000 visitors a day.
Let’s take a look at the current top 10 games and experiences in Roblox according to the number of visits:
- Adopt Me! – 29.6 billion
- Brookhaven – 21.8 billion
- Tower of Hell – 18.9 billion
- MeepCity – 14.2 billion
- Piggy – 10.8 billion
- Murder Mystery 2 – 8.6 billion
- Royale High – 8 billion
- Blox Fruits – 7.2 billion
- Welcome to Bloxburg – 6.5 billion
- Jailbreak – 5.9 billion
Other Interesting Roblox Stats and Facts
Roblox has become sort of a cultural phenomenon over the years. In this section, we’ll look at how the game impacted pop culture and some unusual stories that have come out of it.
17. The creator of the famous “Oof” sound earned 100 Robux every time it was used in the game.
A sound that has become a meme, the “Oof” sound whenever a Roblox character dies, wasn’t originally part of the game. It was taken without attribution from the 2000 game Messiah.
The sound’s creator, Tommy Tallarico, struck an agreement with Roblox Corporation to sell it for $1 or 100 Robux. Ultimately, the composer removed the sound from the game and brought the end of an era.
18. Roblox has been downloaded over 500 million times on Google Play.
According to Roblox download statistics, the number of downloads on Android has surpassed half a billion million. Roblox has been available on iOS since December 2012 and Android since July 2014. Although the number of App Store downloads isn’t publicly available, we can only assume the numbers are similar.
19. Experience Gravity is the oldest still playable Roblox experience.
Not many games have survived the passage of time in Roblox. As we’ve seen from Roblox usage statistics, the trends have changed, and many developers have shut their games down.
However, Experience Gravity, released in November 2006, is still up and fully playable. It’s a simple “game” where you just, well, enjoy falling down by stepping off a baseplate. To each their own.
How do you check your stats on Roblox?
You can check this on the Develop page when you log into the Roblox website. Visit your game page, click the three dots, and select Developer Stats.
How many people play Roblox?
Currently, Roblox has 52 million active players.
How much money has Roblox made in 2022?
According to the latest Roblox statistics, the game made $591 million during Q2 and $537 in Q1 2022, for a total of $1.1 billion in the first half of the year. Analysts predict the game’s total earnings for 2022 will surpass $2 billion.
- Business Wire
- Charlie INTEL
- Google Play
- US Securities and Exchange Commission