Super Bowl Statistics You Must Know in 2024

The Super Bowl is the yearly culmination of the National Football League’s (NFL)  season to determine the champion. Millions of fans gather around televisions, stadiums, and OTTs on a Sunday in February to observe this unofficial national holiday.

The average TV audience for the 2015 Super Bowl was a record-breaking 114.4 million viewers. Despite declining aggregate viewership since then, the 2022 Super Bowl between the LA Rams and Cincinnati Bengals attracted 99.18 million viewers in the United States.

This article will elaborate on relevant statistics, ad revenues, viewers’ halftime performances, and new commercials contributing to the appeal of the Super Bowl.

Highlights of the Article

• From 1967-2023, the New England Patriots have won 6 Super Bowls.
• The 31-game road winning streak of the San Francisco 49ers.
• With a 38-35 score, Kansas City Chiefs bags the Super Bowl 2023 championship.
• The 1st modern-era triple-crown receiver was received by Cooper Kupp.
• Tom Brady was hailed as the all-time best player, averaging 4,072 yards and 30 touchdowns.
• With a combined 49-of-74 (66.2%) for 551 yards and three touchdowns, Manning won 2 Super Bowls.
• Jerry Rice’s 215-yard run in Super Bowl XXIII helped defeat the Cincinnati Bengals, 20-16.
• $7 million was the cost of a 30-second commercial during Super Bowl 2023.
• L.A.’s total tax revenue for Super Bowl LVI was estimated at $22.5 million.
• In 2023, there were 68,000 live audiences for the Super Bowl.

Who has won the most Super Bowls?

In the 1970s, the Pittsburgh Steelers, Miami Dolphins, and Dallas Cowboys dominated the NFL, winning eight Super Bowls in ten years.

Each NFL team’s Super Bowl victories and winning seasons are listed in the table below. 

The following section will delve into the helpful Super Bowl statistics and introduce the event’s most prominent teams and players.

Super Bowl Statistics by Team

According to ESPN statistics, the New England Patriots have made the most Super Bowl appearances. The Pittsburgh Steelers, Dallas Cowboys, and Denver Broncos follow them. 

However, the Patriots are one of the teams with below-average win-to-participation ratios, having won only 6 of the 11 Super Bowls played.

The Minnesota Vikings and the Buffalo Bills are the Super Bowl participants with the worst fates. They each participated in the Super Bowl four times without ever claiming victory.

Represented below are the major teams and their respective Super Bowl statistics performance.

1. New England Patriots obtained 6 Super Bowl wins from 1967 to 2023.

(Statista)

The New England Patriots have won 6 record times in the Super Bowls, most recently in Super Bowl LIII in February 2019. 

Super Bowl LIII was won by the New England Patriots against the Los Angeles Rams by a score of 13-3, making quarterback Tom Brady the winningest player in Super Bowl history with six victories. 

2. With 5 consecutive victories, the San Francisco 49ers obtained the longest winning streak in Super Bowl history. 

(HindustanTimes)

Between 1982 and 1995, the San Francisco 49ers earned the distinction of having the longest winning streak in Super Bowl history with five consecutive victories. 

Throughout the 1980s and 1990s, the team participated in five Super Bowls and won every championship game in which they participated.

3. Kansas City Chiefs won the 3rd-highest-scoring Super Bowl ever by 2 points.

(RadioTimes)

The 2023 Super Bowl champions are the Kansas City Chiefs, who defeated the Philadelphia Eagles in a thrilling matchup in Arizona.

The Chiefs were victorious by a score of 38-35 due to an extraordinary second-half performance by quarterback Patrick Mahomes. 

The game was remembered as the third-highest scoring Super Bowl in Super Bowl history, two points off the record.

Super Bowl Player Statistics

Regarding individual Super Bowl performances, no player stands out quite like the quarterback in the big game. Joe Montana and Terry Bradshaw are the two best players that come to mind when discussing the best SB performances.

San Francisco 49ers quarterback Joe Montana set the Super Sunday standard. Montana won four Super Bowls, going 4-0. 

Terry Bradshaw won Super Bowls XIII and XIV as MVP behind the Pittsburgh Steelers’ Steel Curtain. His 9 touchdown passes trail Brady and Montana.

Here are the most prominent Super Bowl players and their performances that stood out throughout the game’s history:

4. Patrick Mahomes won his 2nd Super Bowl MVP title in February 2023.

(CBSI NFL)

Patrick Mahomes won his second league MVP award in February 2023 and made more NFL history. He was the first player to win the match and the Super Bowl MVP before his 25th birthday.

The Chiefs’ quarterback has joined a select group of players by winning MVP of Super Bowl LVII, which the Chiefs won 38-35 over the Eagles.

Key stats: 

• 26-of-42 passing
• 286 yards, 
• 2 touchdown passes
• 2 interceptions
• 29 rushing yards
• 1 rushing touchdown
• 78.1 passer rating

5. Cooper Kupp is the 1st modern-era triple-crown receiver.

(LARams)

In 2021, Cooper Kupp became the 4th player to receive the Triple Crown by leading the NFL in catches, yards, and touchdowns. He outperformed the 2nd-place receivers in all three categories. 

He received the first modern-era triple-crown receiver without a Pro Bowl appearance and became Super Bowl LVI MVP, 2021 NFL Offensive Player of the Year, and first Pro Bowl.

Key stats:

• 8 catches
• 92 yards
• 2 touchdown receptions
• 130 passes, 1,800-plus yards
•  20 touchdowns 

6. Averaging 4,072 yards and 30 touchdowns, Tom Brady was hailed as the all-time best player.

(B’B)

Tom Brady has averaged 4,072 yards and 30 touchdowns in his 11 full seasons. Brady has started and won 136 games in the regular season while losing only 39. 

Even if Brady’s Patriots had lost every first-round match, he would still be an all-time best.

Key stats: 

• 16-of-27 passing for 145 yards 
• 1 touchdown 
• 86.2 passer rating. 
• 23 most games
• 17 most victories
• 833 most attempts
• 524 most completions
• 7 most game-winning drives 
• 10 most consecutive victories 
• 5 most touchdowns in a single half

7. Manning won 2 Super Bowls with a combined 49-of-74 (66.2 percent) for 551 yards and 3 touchdowns.

(ESPN)

Manning is a combined 49-of-74 (66.2%) for 551 yards, three touchdowns, and one interception in his two Super Bowls, both victories over the Patriots.

Eli Manning Manning’s game-winning drive in XLII started with 2:39 left and the Giants down 14-10. His game-winning drive in XLVI began with 3:46 left, and the Giants were down 17-15.

Even if he never plays in another Super Bowl, Eli Manning is one of the most clutch quarterbacks in Super Bowl history. 

Key Stats: 

• 96.2 passer rating 
• 551 yards
• 3 touchdowns
• 1 interception
• 2 games in Super Bowls

8. In a 20-16 victory, Rice scorched the Cincinnati Bengals for 215 yards.

(NBCBayArea)

All three of Rice’s outings with the 49ers remain in the top 10 for single-game Super Bowl receiving yards, and the 49ers won all 3 contests.

His highest receiving total came in his Super Bowl debut in January 1989, when Rice torched the Cincinnati Bengals for 215 yards in a 20-16 victory. 

Key Stats:

• 33 all-time leader in Super Bowl receptions
• 589 receiving yards
• 604 scrimmage yards
• 8 receiving touchdowns
• 48 points

The following is the list of the 10 highest receiving yard outputs in Super Bowl history:

Super Bowl Revenue Statistics

In 2020, an estimated $448.7 million in ad revenue was generated, while in 2021, Nevada residents wagered a record-breaking $136.1 million on the game. 

Depending on the location and year, the economic benefits to the host city range from $300 to $500 million.

In 2023, it is estimated that US consumers will spend $16.5 billion on Super Bowl-related purchases. These purchases include food and beverages, game-related merchandise, additional apparel, decorations, and televisions.

The following are useful Super Bowl revenue statistics depicting the allocated budgets and earnings of the Super Bowl seasons.

9. A 30-second commercial cost $7 million during Super Bowl 2023.

(Statista, Syracuse)

In 2022, corporations spent $578.4 million on Super Bowl in-game advertising. The Super Bowl LVI was played between the Los Angeles Rams and the Cincinnati Bengals, and the Rams won that match 23 to 20.

Last 2020, 70 commercials aired during the Super Bowl broadcast for 46 minutes, reaching $7 million in 2023.

In 2021, a 30-second commercial airing during the Super Bowl cost about $5.6 million on average. Among the corporations that displayed their products are;

• Disney
• Verizon
• and Toyota

10. L.A. estimated $22.5 million for the total tax revenue for the Super Bowl LVI.

(Micronomics)

Estimates range between $12.1 million and $22.5 million for the total tax revenue retained by Los Angeles County. 

Increased expenditures in the following will partially offset this tax revenue increase in LA County;

•  City services
• Logistics
• Transportation
• Community engagement
• Other obligations

These total gains also result in increased employment in LA County, estimated to range from 2,200 to 4,700 jobs due to hosting Super Bowl LVI. 

The picture below summarizes the anticipated economic benefits, including the combined direct, indirect, and induced effects of hosting Super Bowl LVI in Los Angeles County. 

Source: THE ECONOMIC IMPACT OF SUPER BOWL LVI- Micronomics

Superbowl Viewership Statistics

High initial engagement, a strong halftime show, high scoring, and an exciting ending are vital factors influencing viewership in the Super Bowl. These statistics are depicted in the following section of this article.

11. The Super Bowl had a 68,000 live audience in 2023.

(Statista)

The Super Bowl is one of the most-watched sporting events globally, consistently attracting over 70,000 spectators. Popular teams, intriguing contests, or other exceptional circumstances are frequently associated with the highest attendance figures. 

The low attendance numbers in 2021 can be attributed to the stadium’s reduced capacity due to the COVID-19 pandemic. The 2023 Super Bowl at State Farm Stadium in Glendale, Arizona, was attended by just under 68,000 individuals.

The Super Bowl attendance figures demonstrate American football’s enduring popularity and cultural significance as a significant sport and event in the United States.

12. The Super Bowl LVII has 115.1 million viewers across Fox, Fox Deportes, and digital streaming.

(Nielsen Media Research)

The Super Bowl LVII drew an average audience of 115.1 million viewers across Fox, Fox Deportes, and digital streaming during the February 12 airing.

That’s 2.1 million more than the 113 million viewers initially reported after the game, making it the most-watched Super Bowl of all time, topping the 114.4 million viewers who watched New England dramatically win Super Bowl XLIX on NBC in 2015. 

The new viewership mark also puts Kansas City’s 38-35 comeback win over Philadelphia up two percent over the Rams’ victory over the Bengals in 2022, which is 112.3 million viewers.

Super Bowl Viewer Demographics

In a survey conducted in the United States in early 2023, more than half of respondents aged 35 to 44 indicated that it was very probable they would watch Super Bowl LVII in February 2023.

Following this data, here are some viewer demographics statistics related to showing how prominent Super Bowl is.

13. Super Bowl TV viewers aged 18-49 have dropped by 96.4 million from 2007-2021.

(CNBC, Streamable)

The rating for the 2021 contest was the lowest since 2007 at 96.4 million viewers. However, this needs to address the central issue. Ten years worth of Super Bowl ratings for 18-to-49-year-olds, the most desirable demographic for advertisers.

A portion of the decline is attributable to the growth of streaming. Approximately 5.7 million individuals streamed the Super Bowl this year, up from 3.4 million in 2017.

14. 98% of viewers watched Super Bowl on tv.

(CISION)

According to an annual survey by Hanon McKendry, a Grand Rapids multi-platform branding firm surveying people about Super Bowl ads for the past eight years.

The use of multiple screens increases if you are between ages 18 and 34. While 93% of this demographic will watch a game on tv., Here’s the percentage that will pull out other devices.

• Computers: 59%
• Smartphones: 47%
• Tablets: 39%

That is in contrast to viewers at the other end of the spectrum. Those 55 and older are less than half as likely to use multiple screens tonight.

15. The US obtained 60% population that watches Super Bowl yearly.

(KANTAR)

49% of the population from the UK and 69% from Canada say they watch the Super Bowl at least occasionally. In comparison, 86% of Americans say the same. 

60% of Americans watch it annually; in contrast, UK  and Canada only have 23% and 38% watch it annually. 51% of respondents in the United Kingdom have heard of the event but have never viewed it.

Bottom Line

The Super Bowl has revealed a remarkable phenomenon: it has transcended its traditional role as a simple sporting event. 

The social media buzz has been phenomenal, and the Super Bowl has proved to be a platform for cultural moments that transcend sports.

Overall, social media analysis of the Super Bowl has revealed the event’s enormous potential as a platform for cultural moments that transcend athletics.